# Customize the look and feel of your survey
Once you’ve finished crafting your survey questions, it’s time to make it look just right! You can easily tweak the design to match your brand’s vibe — whether that’s playful, minimal, elegant, or anything in between. Make your survey feel like a natural extension of your store!
After editing your survey content,, head to the survey Preview page. On the right-hand side, you'll find the Customization panel — this is where you can adjust the appearance of your survey to better match your brand.
### Colors
You can fine-tune the colors of your survey to match your brand identity. Here’s a quick breakdown of what each setting controls:
* **Primary Color**: This color applies to the primary button and other key elements like icons and highlights.
* **Text Color**: This sets the color for all main text. Secondary text will automatically appear in a lighter shade of this color.
* **Border Color**: This controls the color of all borders within the survey.
* **Survey Background**: This sets the background color of the survey container itself.
* **Page Background**: This only affects the background color of the llink/QR code page.
{% hint style="info" %}
**Heads up**: If you're using Checkout Extensibility, the color settings on this page will not apply to surveys embedded on the Thank You and Order Status pages. Please edit your survey colors directly in the Shopify Theme Editor.
{% endhint %}
If you’d like to reuse the same color settings for future surveys, simply check the “**Save these colors as default**” option. Your current selections will automatically be applied as the default in new survey projects — making it easier to maintain a consistent brand look without setting everything up from scratch each time.
### Position
You can control where the in-store survey widget appears on your site — choose between displaying it at the bottom of the page or centered on the screen, depending on what fits best with your store’s layout and customer experience.
### Slides
In this section, you can fine-tune your survey slides. You’ll have the option to include an Email Input Slide and decide whether customers are allowed to skip it.
{% hint style="info" %}
Collecting customer emails helps link survey responses to purchases, making it easier to track and understand customer behavior. This applies to in-store widgets and link/QR code surveys, but not to the Thank You or Order Status pages.
If you're offering points as an incentive, email collection is required — we need the customer’s info to deliver the reward.
{% endhint %}
### Text
#### 
Click the "Go to edit UI text" button to open the editing page. There, you can customize all UI text, including the Thank You slide and more.
### Branding
#### 
Here, you can choose to hide the Gojiberry logo on your survey. Please note that this is a paid feature.
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