📑Launching a multi-question survey

Now that you've set up your survey platform, it’s time to create your first multi-question survey!

01. From Gojiberry’s home page, click on “Create new research project.”

02. Select “Multi-Question Survey” to begin designing your survey.

03. Designing Your Survey

Gojiberry provides 9 different templates ofr you to get a jumpstart in survey design:

Marketing attribution

Find out which marketing channels are most effective.

Example question: How did you hear about us?

Brand identity

Understand how your customers perceive your company and brand.

Example question: When you think of our store, which of these words comes to mind?

New product discovery

Find out what your customers want to see next in your store.

Example question: What other products would you like to see in our online store?

Purchase motivation

Understand what factors influence your customers to purchase.

Example question: What factors most influence your buying decision?

Product satisfaction

Find out how your customers feel about a product.

Example question: How satisfied are you with the quality of your product?

Site usability

Identify obstacles that could hinder customers from placing an order.

Example question: Did you encounter any problems when using our website?

User satisfaction

Understand how your customers feel about your site.

Example question: How would you rate your overall experience with us?

Demographic research

Find out more about who your customers are.

Example question: What is your age?

Target audience

Find out for whom your customers are buying.

Example question: Who are you shopping for?

Or you could start from a blank survey.

Here are the different question types:

Checkbox

Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.

Radio

Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.

Text input

Text input fields allow respondents to provide written answers in their own words. This type of input is essential for questions that require a personalized response or when you are looking for detailed feedback that predefined options might not capture. Text inputs can be used to gather qualitative data, capture unique preferences, or understand specific user experiences. This format offers the flexibility for respondents to express themselves more comprehensively, making it perfect for open-ended questions such as "Please describe your experience using our product" or "What improvements would you suggest?" These inputs are valuable for acquiring insights that are not constrained by the limitations of multiple choice or fixed responses.

You can easily modify, delete, or reorder questions by hovering over the options.

You may change the order of the questions, duplicate a question, or delete questions with the buttons at the button of each question card. You could also make a question required.

04. Set incentives

There are several options:

• Coupon: You may set a set amount coupon that could only be used once and has no time limitation. If you want more customization on the coupon code, you may copy in a discount code from a custom discount you prepared in the Shopify discounts tool. Make sure the discount code matches exactly with the discount you custom created.

• Points: Use the Shopify Flow app to connect to your favorite point app.

• No incentives

We recommend coupons or points to increase the response rate as multi question surveys take a little bit more effort for your customers to complete. A good rule of thumb for how much to give your customers is $1/min.

Gojibery automatically sends emails with the incentive codes to your customers. You may change the language of the email. Here's a list of language we support:

You may preview the email:

Uncheck "Sned discount code in an email to my customers" if you don't wish to send the email, or if you wish to use your own email services like Klaviyo. Checkout this article about the advanced settings:

🖥️Setting up incentives email with Klaviyo

05. Customize UI copy (optional)

When you hover on the UI text, editable parts will be highlighted. You may customize them into any wording you'd like:

06. Preview and Launch Your Survey

Interact with the survey preview to ensure everything is set up correctly. Once satisfied, click “Create survey” to finalize it. Congratulations, you’ve successfully created your multi-question survey!

07. Activating Your Survey

Choose where you’d like to display your survey:

For immediate feedback post-purchase, click “Enable on this page” on the Order Status page.

For broader reach, click “Enable links” to generate a link or QR code that can be shared via email, social media, or included in packaging.

Once activated, the survey status will change to “Live.”

08. Name Your Survey

On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.