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In this guide, we provide you with the simplest and quickest method to set up a survey on your Shopify store.
Step 1: Go to https://apps.shopify.com/gojiberry, and click Log in to install
Step 2: Log into your Shopify account and choose the store you want to install Gojiberry on
Step 3: When you’re landed back on the app page, click Install
Step 4: You will then be navigated to the permissions page. Click Install
Now you are ready to use Gojiberry!
Optional: Pinn Gojiberry onto your Shopify admin so you could access it anytime
Step 5: Hit the pin icon on the side navigation
After you successfully pinned the app, you will see a confirmation toast that says “You Pinned Gojiberry Survey & Feedback” on the bottom of your screen.
Enhance Your Shopify Store's Success with Customer Insights tool: Gojiberry
In the ever-evolving landscape of e-commerce, understanding your customers' needs, preferences, and experiences is paramount to success. For Shopify shop owners, this entails delving into the minds of their clientele to tailor their offerings effectively. However, gaining comprehensive insights can often feel like navigating a labyrinth. Gojiberry simplifies this process, offering key features:
One of the key features of our tool is its seamless integration with post-purchase interactions. Capturing customers' sentiments and feedback immediately after their shopping journey provides invaluable insights into their satisfaction levels, pain points, and suggestions for improvement. With our tool, you gain a direct window into your customers' thoughts and feelings, enabling you to refine your strategies and enhance the overall shopping experience.
Convenience is key in today's fast-paced digital ecosystem. Gojiberry effortless communication with your customers through QR codes or links that can be shared via various channels. Whether it's through email, social media, or packaging inserts, you can seamlessly solicit feedback from your audience at their convenience. This flexibility ensures that you capture insights from diverse demographics, maximizing the breadth and depth of your data.
Navigating complex tools can be daunting, especially for busy entrepreneurs focused on driving business growth. Gojiberry eliminates this barrier with its intuitive interface and pre-designed survey templates. Getting started is as simple as selecting a template that aligns with your objectives, and deploying it effortlessly across your Shopify store.
But our tool offers more than just these features. With it, you'll unlock valuable customer insights, refine your strategies, and elevate your Shopify store to new heights. From enhancing customer satisfaction to optimizing product offerings, the benefits are limitless.
We've put together some helpful guides for you to get setup with our product quickly and easily.
Now you’ve setup your app, let’s create a 1-click survey to gather feedback from your customers quickly.
Click on the tab below to view the details about each template
Helps you understand where your customers are coming from.
Understand how your customers perceive your company and brand.
Helps you understand if there are any new products that your customers may be interested in.
Understand what factors influence your customers to purchase.
Find out how your customers feel about a product.
Helps you understand if there are any problems in your purchase flow.
Understand how your customers feel about your site.
Helps you measure the loyalty of your customers.
Helps you understand who your customers are purchasing for.
Here are the different question types:
Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.
NPS is a scale typically ranging from 0 to 10, asking respondents to rate the likelihood of recommending a service or product to others. It's a form of a radio button input where each choice is mutually exclusive, and it helps in measuring customer loyalty and overall satisfaction with a single question. The scores are used to categorize respondents into Detractors, Passives, and Promoters, which helps businesses gauge overall customer satisfaction and loyalty trends.
Because NPS is a commonly used benchmark, we don’t allow editing for this question type.
In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them. It also allows you to get new kinds of feedback, such as on your visual designs.
If you are on the free plan, click the unlock button below to upgrade in order to access this feature.
You could change the order of an option or delete it by hovering on that option.
05. Preview and Edit UI copy (optional)
Click on Customize UI text on the right top corner and go to the customization page. All texts on all screens of the survey are customizable to your preference.
When you hover on the UI text, editable parts will be highlighted. You may customize them into any wording you'd like:
You may interact with the survey preview and check if everything is good to go. When it’s good to go, hit “Create survey”
07. Congratulations! Now you’ve successfully created your very first 1-click survey. Give it a descriptive title.
On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.
08. There’s one last important step, which is to turn on the survey.
You can display the survey on the Thank you and order status page, or on other pages through the In-store widget. Alternatively, you can send the survey link or QR code via other channels. Just toggle on the distribution method on the right side.
The status will turn into “Live” once you’ve turned it on.
This guide is only for Shopify stores that are using the Checkout extensibility feature.
Read more about Checkout Extensibility
English link: https://help.shopify.com/en/manual/checkout-settings/checkout-extensibility/checkout-upgrade Japanese link: https://help.shopify.com/ja/manual/checkout-settings/checkout-extensibility/checkout-upgrade)
For stores with Checkout extensibility, in order to display Gojiberry surveys on your thank you and order status pages, additional steps need to be done on Shopify’s checkout editor. You can access the checkout editor in Settings > Checkout > Checkout Customization section from your Shopify admin.
In the checkout editor, do the following steps to add Gojiberry’s surveys to your checkout.
01. Gojiberry surveys can only be added to the Thank you page and Order status page, so navigate to either of those pages in the checkout editor.
02. In the Sections page, click the Add app block button.
03. If you have Gojiberry installed, you should see an option for Gojiberry’s post purchase survey. Click on it to add it to your page. We recommend adding it to both the Thank you and Order status pages.
04. Remember to click Save to save the changes to your checkout.
Now that you have added Gojiberry’s app block to your checkout pages, you will see your surveys when their status is set to live.
You can set up easyPoints integration easily and quickly with this Shopify Flow template. Please note that this integration is currently only available in Germany, Japan, Singapore, South Korea, and the United Kingdom.
If you prefer to set this up manually, follow these steps
Make sure both Shopify Flow and easyPoints are installed in your store.
Within the Shopify Flow app, select Create Workflow > Select Triggers
Under "Installed App Triggers," find Gojiberry > Survey Submitted
Under Trigger Cards, select Next > Actions
In the Action list, find easyPoints > Adjust Point Balance
Copy the Point Value variable and enter it in the "Point Value" field.
Turn on the workflow and return to the Gojiberry dashboard.
Turn on the survey and points will be awarded when participants complete the survey.
After you’ve created your survey, now it’s time for you to send it out to your customers!
The easiest way is to display it on your order status page, right after they’ve completed the purchase. However, you might want to survey at other parts of the purchasing journey, for example, asking them how the delivery experience is, which would be too early to be displayed on the order status page.
That’s why we designed the Link/QR code feature, so you could send the survey out at any time you want.
Before sending the survey, make sure you enable the links.
Be careful about turning off the link!
If the link is still accessible to your customers after you turn off your link, they will see and error screen like this:
Now that you've set up your survey platform, it’s time to dive into creating a 5-second test.
01. From Gojiberry’s home page, click on “Create new research project.”
02. Select “5-second test” to begin designing your survey.
03. Designing Your Survey
Select from one of our pre-made templates to get a head start:
Or you may start from a blank survey:
Decide what image asset you’d like to research on and upload the image.
Here are the different question types:
Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.
Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.
Text input fields allow respondents to provide written answers in their own words. This type of input is essential for questions that require a personalized response or when you are looking for detailed feedback that predefined options might not capture. Text inputs can be used to gather qualitative data, capture unique preferences, or understand specific user experiences. This format offers the flexibility for respondents to express themselves more comprehensively, making it perfect for open-ended questions such as "Please describe your experience using our product" or "What improvements would you suggest?" These inputs are valuable for acquiring insights that are not constrained by the limitations of multiple choice or fixed responses.
In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them.
If you are on the free plan, simply click the unlock button below to instantly access this feature.
You can easily modify, delete, or reorder questions by hovering over the options.
You can change the order of the questions or mark a question as required. Additionally, you can duplicate or delete questions using the more options button at the bottom right of each question card.
04. Set incentives
There are several options:
Coupon: You may set a set amount coupon that could only be used once and has no time limitation. If you want more customization on the coupon code, you may copy in a discount code from a custom discount you prepared in the Shopify discounts tool. Make sure the discount code matches exactly with the discount you custom created.
Points: Use the Shopify Flow app to connect to your favorite point app.
No incentives
We recommend coupons or points to increase the response rate as multi question surveys take a little bit more effort for your customers to complete. A good rule of thumb for how much to give your customers is $1/min.
Gojibery automatically sends emails with the incentive codes to your customers. You may change the language of the email. Here's a list of language we support:
You may preview the email:
Uncheck "Sned discount code in an email to my customers" if you don't wish to send the email, or if you wish to use your own email services like Klaviyo. Checkout this article about the advanced settings:
05. Customize other UI
Our default UI text may not suit your research purpose. You may customize it to suit your needs. Hover over the text to start editing.
06. Preview and Launch Your Survey
Interact with the survey preview to ensure everything is set up correctly. Once satisfied, click “Create survey” to finalize it. Congratulations, you’ve successfully created your multi-question survey!
07. Activating Your Survey
Choose where you’d like to display your survey:
For immediate feedback post-purchase, click “Enable on this page” on the Order Status page.
For broader reach, click “Enable links” to generate a link or QR code that can be shared via email, social media, or included in packaging.
Once activated, the survey status will change to “Live.”
08. Name Your Survey
On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.
Gojiberry is integrated with Shopify Flow, and you can set up automations to happen whenever a user completes a survey. These automations with Gojiberry will only be triggered when a user fully completes a survey, and not for users who do not make it to the final thank you slide of the survey. This integration works with the following Gojiberry features:
1-click survey
Multi-question survey
5-second test
To set up the Shopify Flow automation, do the following steps:
Open Shopify Flow, and create a workflow.
Select Gojiberry > Survey submitted as the trigger.
Add any action you wish to the Gojiberry trigger. For this tutorial, we will add customer tags by selecting Shopify > Add customer tags.
Click Turn on workflow > Turn on to save and activate your automation.
Now with your Shopify Flow automation turned on, the action you set will run every time a Gojiberry survey is completed.
We will start by creating an automation triggered by the completion of a Gojiberry survey, and connecting it to a Track an Event Klaviyo action. Follow these steps to do so:
Open Shopify Flow, and create a workflow.
Select Gojiberry > Survey submitted as the trigger.
Connect the Klaviyo > Track an Event action to your trigger.
Klaviyo has various text input fields. Fill them out as instructed below.
Click Turn on workflow > Turn on to save and activate Shopify Flow workflow.
After setting up your Shopify Flow workflow, you will then need to set up the email to be sent Klaviyo as well. Follow these steps to do so:
Log in to Klaviyo, and then create a new flow by navigate to Flows > View All Ideas > Create From Scratch.
In your Klaviyo flow, find the event you created in Shopify Flow in Step 4. The Event Name you set in that step will show up underneath Your metrics > Shopify.
After you set up your trigger, there will be a list of actions on the left. Drag the Email action to underneath your trigger.
Click on the email block and setup your email settings as you wish. For this tutorial, we will use a blank email template.
In the email template, copy in the personalization variable {{ event.gojiberry_incentive|default:'' }}, where the gojiberry_incentive portion matches the variable name you set in the Event Properties in Shopify Flow in Step 4.
When your email is ready, click Save and navigate back to the Flow page. Click Review and turn on to finish setting up your Gojiberry to Klaviyo integration.
Now that you've set up your survey platform, it’s time to create your first multi-question survey!
01. From Gojiberry’s home page, click on “Create new research project.”
02. Select “Multi-Question Survey” to begin designing your survey.
03. You may start with one of our common templates for a jumpstart, or you may start from scratch.
Gojiberry provides 9 different templates ofr you to get a jumpstart in survey design:
Or you could start from a blank survey.
Here are the different question types:
Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.
Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.
Text input fields allow respondents to provide written answers in their own words. This type of input is essential for questions that require a personalized response or when you are looking for detailed feedback that predefined options might not capture. Text inputs can be used to gather qualitative data, capture unique preferences, or understand specific user experiences. This format offers the flexibility for respondents to express themselves more comprehensively, making it perfect for open-ended questions such as "Please describe your experience using our product" or "What improvements would you suggest?" These inputs are valuable for acquiring insights that are not constrained by the limitations of multiple choice or fixed responses.
In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them.
If you are on the free plan, simply click the unlock button below to instantly access this feature.
You can easily modify, delete, or reorder questions by hovering over the options.
You may change the order of the questions, duplicate a question, or delete questions with the buttons at the bottom of each question card. You could also make a question required.
04. Set incentives
There are several options:
Coupon: You may set a set amount coupon that could only be used once and has no time limitation. If you want more customization on the coupon code, you may copy in a discount code from a custom discount you prepared in the Shopify discounts tool. Make sure the discount code matches exactly with the discount you custom created.
Points: Use the Shopify Flow app to connect to your favorite point app.
No incentives
We recommend coupons or points to increase the response rate as multi question surveys take a little bit more effort for your customers to complete. A good rule of thumb for how much to give your customers is $1/min.
Gojibery automatically sends emails with the incentive codes to your customers. You may change the language of the email. Here's a list of language we support:
You may preview the email:
Uncheck "Sned discount code in an email to my customers" if you don't wish to send the email, or if you wish to use your own email services like Klaviyo. Checkout this article about the advanced settings:
05. Preview and Edit UI copy (optional)
Click on Customize UI text on the right top corner and go to the customization page. All texts on all screens of the survey are customizable to your preference.
When you hover on the UI text, editable parts will be highlighted. You may customize them into any wording you'd like:
Interact with the survey preview to ensure everything is set up correctly. Once satisfied, click “Create survey” to finalize it. Congratulations, you’ve successfully created your multi-question survey!
07. Congratulations, you’ve successfully created your multi-question survey!
On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.
08. There’s one last important step, which is to turn on the survey.
You can display the survey on the Thank you and order status page, or on other pages through the In-store widget. Alternatively, you can send the survey link or QR code via other channels. Just toggle on the distribution method on the right side.
The status will change to “Live” when turned on.
Once you’ve created a survey, on your survey project page, turn on the “In-store widget” switch
If you haven’t done so already, go to your Shopify Theme Settings, and open the “App Embeds” panel. Enable “Gojiberry” in your App Embeds.
Last but not least, don't forget to save your Shopify Theme Settings.
Now, your customers will see your survey in your store!
Currently, we only have 1 display setting available. We are planning to add more settings in the near future. Stay tuned!
Advertisement
Find out how effective your messaging in advertisements is.
Example question: Can you list three things you remember from this ad?
Landing page
Discover how your landing page is perceived by yoru customers.
Example question: What was your initial impression of this page? What did you like/dislike?
New products and features
Determine how your customers feel about potential products/features.
Example question: What was your initial impression of this new product/feature? What did you like/dislike?
Branding
Gather insights about what impression your new branding gives.
Example question: Can you list three things you remember about this branding?
Klaviyo Public API Key
Open your Klaviyo account, and follow the instructions here to obtain your public API key, and copy/paste it in.
Event Name
Enter any name you wish that is easy to identify. This will show up later when setting up the automated flow inside Klaviyo.
Customer Email address
Input {{customer.email}}
Customer First Name
※ not required
Custom Last Name
※ not required
Customer Properties
※ not required
Event Properties
If you are using Gojiberry’s Discount code type incentive, input {"gojiberry_incentive":"{{discountCode}}"}
If you are using Gojiberry’s Points type incentive, input {"gojiberry_incentive":"{{points}}"}
Marketing attribution
Find out which marketing channels are most effective.
Example question: How did you hear about us?
Brand identity
Understand how your customers perceive your company and brand.
Example question: When you think of our store, which of these words comes to mind?
New product discovery
Find out what your customers want to see next in your store.
Example question: What other products would you like to see in our online store?
Purchase motivation
Understand what factors influence your customers to purchase.
Example question: What factors most influence your buying decision?
Product satisfaction
Find out how your customers feel about a product.
Example question: How satisfied are you with the quality of your product?
Site usability
Identify obstacles that could hinder customers from placing an order.
Example question: Did you encounter any problems when using our website?
User satisfaction
Understand how your customers feel about your site.
Example question: How would you rate your overall experience with us?
Demographic research
Find out more about who your customers are.
Example question: What is your age?
Target audience
Find out for whom your customers are buying.
Example question: Who are you shopping for?
