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Gojiberry Documentation

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SURVEYS

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QUIZ

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Integrations

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Installing Gojiberry

In this guide, we provide you with the simplest and quickest method to set up a survey on your Shopify store.

Step 1: Go to https://apps.shopify.com/gojiberry, and click Log in to install

Step 2: Log into your Shopify account and choose the store you want to install Gojiberry on

Step 3: When you’re landed back on the app page, click Install

Step 4: You will then be navigated to the permissions page. Click Install

Now you are ready to use Gojiberry!

Optional: Pinn Gojiberry onto your Shopify admin so you could access it anytime

Step 5: Hit the pin icon on the side navigation

After you successfully pinned the app, you will see a confirmation toast that says “You Pinned Gojiberry Survey & Feedback” on the bottom of your screen.

Welcome to Gojiberry

What is Gojiberry?

Enhance Your Shopify Store's Success with Customer Insights tool: Gojiberry

In the ever-evolving landscape of e-commerce, understanding your customers' needs, preferences, and experiences is paramount to success. For Shopify shop owners, this entails delving into the minds of their clientele to tailor their offerings effectively. However, gaining comprehensive insights can often feel like navigating a labyrinth. Gojiberry simplifies this process, offering key features:

Post-Purchase Support: Unveil the Customer Experience

One of the key features of our tool is its seamless integration with post-purchase interactions. Capturing customers' sentiments and feedback immediately after their shopping journey provides invaluable insights into their satisfaction levels, pain points, and suggestions for improvement. With our tool, you gain a direct window into your customers' thoughts and feelings, enabling you to refine your strategies and enhance the overall shopping experience.

QR Code/Link Support: Reach Customers Anytime, Anywhere

Convenience is key in today's fast-paced digital ecosystem. Gojiberry effortless communication with your customers through QR codes or links that can be shared via various channels. Whether it's through email, social media, or packaging inserts, you can seamlessly solicit feedback from your audience at their convenience. This flexibility ensures that you capture insights from diverse demographics, maximizing the breadth and depth of your data.

Easy-to-Use Interface: Streamlined Survey Deployment

Navigating complex tools can be daunting, especially for busy entrepreneurs focused on driving business growth. Gojiberry eliminates this barrier with its intuitive interface and pre-designed survey templates. Getting started is as simple as selecting a template that aligns with your objectives, and deploying it effortlessly across your Shopify store.

But our tool offers more than just these features. With it, you'll unlock valuable customer insights, refine your strategies, and elevate your Shopify store to new heights. From enhancing customer satisfaction to optimizing product offerings, the benefits are limitless.

Get Started

We've put together some helpful guides for you to get setup with our product quickly and easily.

Advanced settings

⚙️Installing Gojiberry
🔍Launching your first 1-click survey
💳Checkout extensibility
🎛️Setting up Shopify Flow

Launching your first 1-click survey

Now you’ve setup your app, let’s create a 1-click survey to gather feedback from your customers quickly.

01. From your Gojiberry survey home page, click “Create new research project”

02. Then, select “1-click Survey”

03. You may start with one of our common templates for a jumpstart, or you may start from scratch.

Click on the tab below to view the details about each template

Helps you understand where your customers are coming from.

Understand how your customers perceive your company and brand.

Helps you understand if there are any new products that your customers may be interested in.

Understand what factors influence your customers to purchase.

Find out how your customers feel about a product.

Helps you understand if there are any problems in your purchase flow.

Understand how your customers feel about your site.

Helps you measure the loyalty of your customers.

Helps you understand who your customers are purchasing for.

04. Set the survey content

Here are the different question types:

Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.

Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.

NPS is a scale typically ranging from 0 to 10, asking respondents to rate the likelihood of recommending a service or product to others. It's a form of a radio button input where each choice is mutually exclusive, and it helps in measuring customer loyalty and overall satisfaction with a single question. The scores are used to categorize respondents into Detractors, Passives, and Promoters, which helps businesses gauge overall customer satisfaction and loyalty trends.

Because NPS is a commonly used benchmark, we don’t allow editing for this question type.

In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them. It also allows you to get new kinds of feedback, such as on your visual designs.

If you are on the free plan, click the unlock button below to upgrade in order to access this feature.

You could change the order of an option or delete it by hovering on that option.

05. Preview and Edit UI copy (optional)

Click on Customize UI text on the right top corner and go to the customization page. All texts on all screens of the survey are customizable to your preference.

When you hover on the UI text, editable parts will be highlighted. You may customize them into any wording you'd like:

You may interact with the survey preview and check if everything is good to go. When it’s good to go, hit “Create survey”

07. Congratulations! Now you’ve successfully created your very first 1-click survey. Give it a descriptive title.

On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.

08. There’s one last important step, which is to turn on the survey.

You can display the survey on the Thank you and order status page, or on other pages through the In-store widget. Alternatively, you can send the survey link or QR code via other channels. Just toggle on the distribution method on the right side.

The status will turn into “Live” once you’ve turned it on.

Customize the look and feel of your survey

Once you’ve finished crafting your survey questions, it’s time to make it look just right! You can easily tweak the design to match your brand’s vibe — whether that’s playful, minimal, elegant, or anything in between. Make your survey feel like a natural extension of your store!

After editing your survey content,, head to the survey Preview page. On the right-hand side, you'll find the Customization panel — this is where you can adjust the appearance of your survey to better match your brand.

Colors

You can fine-tune the colors of your survey to match your brand identity. Here’s a quick breakdown of what each setting controls:

  • Primary Color: This color applies to the primary button and other key elements like icons and highlights.

  • Text Color: This sets the color for all main text. Secondary text will automatically appear in a lighter shade of this color.

  • Border Color: This controls the color of all borders within the survey.

  • Survey Background: This sets the background color of the survey container itself.

  • Page Background: This only affects the background color of the llink/QR code page.

Heads up: If you're using Checkout Extensibility, the color settings on this page will not apply to surveys embedded on the Thank You and Order Status pages. Please edit your survey colors directly in the Shopify Theme Editor.

If you’d like to reuse the same color settings for future surveys, simply check the “Save these colors as default” option. Your current selections will automatically be applied as the default in new survey projects — making it easier to maintain a consistent brand look without setting everything up from scratch each time.

Position

You can control where the in-store survey widget appears on your site — choose between displaying it at the bottom of the page or centered on the screen, depending on what fits best with your store’s layout and customer experience.

Slides

In this section, you can fine-tune your survey slides. You’ll have the option to include an Email Input Slide and decide whether customers are allowed to skip it.

Collecting customer emails helps link survey responses to purchases, making it easier to track and understand customer behavior. This applies to in-store widgets and link/QR code surveys, but not to the Thank You or Order Status pages.

If you're offering points as an incentive, email collection is required — we need the customer’s info to deliver the reward.

Text

Click the "Go to edit UI text" button to open the editing page. There, you can customize all UI text, including the Thank You slide and more.

Branding

Here, you can choose to hide the Gojiberry logo on your survey. Please note that this is a paid feature.

Sending survey via link

Sending survey via link

After you’ve created your survey, now it’s time for you to send it out to your customers!

The easiest way is to display it on your order status page, right after they’ve completed the purchase. However, you might want to survey at other parts of the purchasing journey, for example, asking them how the delivery experience is, which would be too early to be displayed on the order status page.

That’s why we designed the Link/QR code feature, so you could send the survey out at any time you want.

Before sending the survey, make sure you enable the links.

Sharing via link

Copy the Link: Copy the generated survey link.

Share the Link: Distribute the link via email, social media, messaging apps, or any other communication channels you use.

Sharing via QR code

Use the QR Code Image: Insert the QR code image into emails, printed materials, posters, or any medium where your audience can scan it using their mobile devices.

Test the QR Code: Ensure the QR code works by scanning it with a mobile device to verify it directs users to your survey.

Be careful about turning off the link!

If the link is still accessible to your customers after you turn off your link, they will see and error screen like this:

Displaying quiz

Once you’ve published your quiz, you’ll see a publish settings window. Please copy the Quiz Key first, then click Go to Theme Editor.

Open your Theme Editor, navigate to the section where you want to place the quiz, and click Add Block.

Search for the Product Quiz and click on it

After pasting the Quiz Key, you’ll see the quiz you just published appear in your store. Don’t forget to click Save to save your changes—this will make the quiz available for your customers to use!

Adding survey as an in-store widget

Once you’ve created a survey, on your survey project page, turn on the “In-store widget” switch

Enable Gojiberry in your App Embeds

If you haven’t done so already, go to your Shopify Theme Settings, and open the “App Embeds” panel. Enable “Gojiberry” in your App Embeds.

Last but not least, don't forget to save your Shopify Theme Settings.

Now, your customers will see your survey in your store!

Display settings

There are various display settings in order to display your survey in the right context to get better insights.

Display condition

decides how often this widget gets displayed

  • Once per session, never again if completed (Default)

more options coming soon

User targeting

decides who sees the survey

  • Unchecked store language filter: Show to all users (Default)

  • Checked store language filter: The widget will be/will not be displayed for users with a specific browser language.

more options coming soon

Timing

decides when the widget will be displayed

  • X seconds after page load (10 second by default)

  • On exit intent: The widget will be displayed when we detect that the customer exhibits exit behavior.

more options coming soon

Page targeting

decides where on your store this widget will be shown.

  • Show on all pages (Default): widget will be displayed on all pages in your store

  • Show on homepage: widget will only display on the homepage

  • Selected pages only: widget will only display on the page selected

Checkout extensibility

This guide is only for Shopify stores that are using the Checkout extensibility feature.

Read more about Checkout Extensibility

English link: Japanese link:)

For stores with Checkout extensibility, in order to display Gojiberry surveys on your thank you and order status pages, additional steps need to be done on Shopify’s checkout editor. You can access the checkout editor in Settings > Checkout > Checkout Customization section from your Shopify admin.

In the checkout editor, do the following steps to add Gojiberry’s surveys to your checkout.

01. Gojiberry surveys can only be added to the Thank you page and Order status page, so navigate to either of those pages in the checkout editor.

02. In the Sections page, click the Add app block button.

03. If you have Gojiberry installed, you should see an option for Gojiberry’s post purchase survey. Click on it to add it to your page. We recommend adding it to both the Thank you and Order status pages.

04. Remember to click Save to save the changes to your checkout.

Now that you have added Gojiberry’s app block to your checkout pages, you will see your surveys when their status is set to live.

Setting up Shopify Flow

Gojiberry is integrated with Shopify Flow, and you can set up automations to happen whenever a user completes a survey. These automations with Gojiberry will only be triggered when a user fully completes a survey, and not for users who do not make it to the final thank you slide of the survey. This integration works with the following Gojiberry features:

  • 1-click survey

  • Multi-question survey

  • 5-second test

To set up the Shopify Flow automation, do the following steps:

  1. Open Shopify Flow, and create a workflow.

  2. Select Gojiberry > Survey submitted as the trigger.

  3. Add any action you wish to the Gojiberry trigger. For this tutorial, we will add customer tags by selecting Shopify > Add customer tags.

  4. Click Turn on workflow > Turn on to save and activate your automation.

Now with your Shopify Flow automation turned on, the action you set will run every time a Gojiberry survey is completed.

https://help.shopify.com/en/manual/checkout-settings/checkout-extensibility/checkout-upgrade
https://help.shopify.com/ja/manual/checkout-settings/checkout-extensibility/checkout-upgrade

Give points via easyPoints

You can set up easyPoints integration easily and quickly with this Shopify Flow template. Please note that this integration is currently only available in Germany, Japan, Singapore, South Korea, and the United Kingdom.

If you prefer to set this up manually, follow these steps

  1. Make sure both Shopify Flow and easyPoints are installed in your store.

  2. Within the Shopify Flow app, select Create Workflow > Select Triggers

  1. Under "Installed App Triggers," find Gojiberry > Survey Submitted

  1. Under Trigger Cards, select Next > Actions

  1. In the Action list, find easyPoints > Adjust Point Balance

  1. Copy the Point Value variable and enter it in the "Point Value" field.

  1. Turn on the workflow and return to the Gojiberry dashboard.

  1. Turn on the survey and points will be awarded when participants complete the survey.

How to test my survey

Before publishing your survey, you can preview it on our platform to get an initial look.

However, we understand that you might want to test the real experience before making it live for your customers. Here are a few simple steps to help you smoothly test your survey in a real environment.

Open Your Project

First, go to the project where your survey is set up. Make sure the distribution channel you want to test is enabled. You can check this by looking at the toggle on the right side—if it’s On, that means the survey is currently active.

If your survey is set to appear on the Thank You and Order Status Page, you can easily test it by placing a test order in your own store. This will let you see exactly how the survey appears to your customers after they complete a purchase.

Pro Tip: Want to make the survey visible only to yourself?

If you’d like to test the survey privately without showing it to real customers, you can use Display Segmentation Settings (Plus plan feature). Simply go to Shopify Segments in your admin panel and create a segment that includes only your test customer account. This way, the survey will only be displayed to your test account and remain hidden from others.

What to Do If the Survey Doesn’t Appear

Are you using Checkout Extensibility?

If you’re using Checkout Extensibility, make sure you’ve added the Gojiberry App Block in your Theme Editor. If the survey is not showing up, please refer to this article for detailed setup instructions.

Retesting the Survey

Surveys are designed to appear only once per customer. If you have already submitted a response for the survey and want to test it again, you'll need to view the Thank You page or Order Status page for an order made using a different email address.

If you’re displaying your survey via the In-Store Widget, you can customize its settings to match the experience you want to test. Adjust options such as which page the survey appears on and the timing of when it shows up after a visitor lands on your site. Make sure to configure these settings in a way that makes testing more convenient for you.

What to Do If the Survey Doesn’t Appear

Make sure you have enabled Gojiberry in your App Embeds

  1. Open your Theme Editor

  2. Go to the "App Embeds" panel

  3. Enable "Gojiberry" under App Embeds

Retesting the Survey

Just like other surveys, the In-Store Widget survey is designed to appear only once per visitor. If you’ve already viewed it and need to test it again, clear your cookies and site data before refreshing the page. This will reset your visitor identity and allow the survey to appear again.

Alternatively, you can use incognito (private browsing) window to test the survey. This way, you won’t be restricted by the one-time display setting.

If you’re distributing your survey through a link or QR code, simply open the link, and you’ll be able to see your survey right away.

What to Do If the Survey Doesn’t Appear

Surveys are designed to appear only once per visitor. If you’ve already viewed the survey and need to test it again, clear your cookies and site data, then refresh the page. This will reset your visitor identity and allow the survey to appear again.

Alternatively, you can use incognito (private browsing) window to test the survey. This way, you won’t be restricted by the one-time display setting.

Deleting Test Responses

If you want to delete your test data, follow these steps:

  1. Open your project

  2. Scroll down to the Responses section

  3. Find your test response and open the individual response page

  4. Click "Delete Submission" in the bottom right corner.

This will help keep your data clean and make it easier to manage customer responses.

Please note that we are only removing this data from your survey results, but it will still count toward your plan’s response limit.

Display survey on post-purchase

Once you’ve created a survey, on your survey project page, turn on the “ Thank you and order status pages".

If your store uses Checkout extensibility, you might need to complete an additional setup step to enable this feature. Checkout this article about the settings.

Display segmentation settings

Gojiberry supports tailoring your audience for more targeted insights.

Easily customize who sees your survey by selecting specific customer groups. For example, you can choose to display the survey to all customers or to specific customer groups.

Your target customers can be set directly using the Shopify segmentation feature.

Post-Purchase Survey Data Tracking

Our post-purchase survey tracking feature allows you to collect customer responses while directly linking them to order details, providing a complete view of purchase data and marketing effectiveness.

Track Survey Responses with Order ID

Every survey response is directly connected to the corresponding order ID, allowing you to trace customer purchase behavior effortlessly. View essential order details such as purchase time, total amount spent, and products bought—helping you analyze how different customer segments convert.

You can find the Responses section at the bottom of each survey project page.

Click "View response" to open an individual submission page.

Then, click the Order number in the bottom left corner to access the order details linked to that specific survey response!

AOV (Average Order Value) Analysis

Automatically calculate the AOV for each response category (e.g., Facebook, Google, word of mouth) to uncover valuable insights beyond just marketing performance. Identify which sources drive higher-value customers and optimize your marketing investments. Additionally, analyze how different customer preferences correlate with purchasing power—helping you refine product development and tailor offerings to high-value segments.

You can view the AOV for each response category in the Survey Results section of your survey project page. This allows you to track the monetary value of different customer groups based on their responses!

Launching a 5-second test

Now that you've set up your survey platform, it’s time to dive into creating a 5-second test.

01. From Gojiberry’s home page, click on “Create new research project.”

02. Select “5-second test” to begin designing your survey.

03. Designing Your Survey

Select from one of our pre-made templates to get a head start:

Or you may start from a blank survey:

Decide what image asset you’d like to research on and upload the image.

Here are the different question types:

Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.

Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.

Text input fields allow respondents to provide written answers in their own words. This type of input is essential for questions that require a personalized response or when you are looking for detailed feedback that predefined options might not capture. Text inputs can be used to gather qualitative data, capture unique preferences, or understand specific user experiences. This format offers the flexibility for respondents to express themselves more comprehensively, making it perfect for open-ended questions such as "Please describe your experience using our product" or "What improvements would you suggest?" These inputs are valuable for acquiring insights that are not constrained by the limitations of multiple choice or fixed responses.

In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them.

If you are on the free plan, simply click the unlock button below to instantly access this feature.

You can easily modify, delete, or reorder questions by hovering over the options.

You can change the order of the questions or mark a question as required. Additionally, you can duplicate or delete questions using the more options button at the bottom right of each question card.

04. Set incentives

There are several options:

  • Coupon: You may set a set amount coupon that could only be used once and has no time limitation. If you want more customization on the coupon code, you may copy in a discount code from a custom discount you prepared in the Shopify discounts tool. Make sure the discount code matches exactly with the discount you custom created.

  • Points: Use the Shopify Flow app to connect to your favorite point app.

  • No incentives

We recommend coupons or points to increase the response rate as multi question surveys take a little bit more effort for your customers to complete. A good rule of thumb for how much to give your customers is $1/min.

Gojibery automatically sends emails with the incentive codes to your customers. You may change the language of the email. Here's a list of language we support:

You may preview the email:

Uncheck "Sned discount code in an email to my customers" if you don't wish to send the email, or if you wish to use your own email services like Klaviyo. Checkout this article about the advanced settings:

05. Preview and Edit UI copy (optional)

Click on Customize UI text on the right top corner and go to the customization page. All texts on all screens of the survey are customizable to your preference.

Interact with the survey preview to ensure everything is set up correctly. Once satisfied, click “Create survey” to finalize it.

06. Congratulations, you’ve successfully created your 5-second test!

On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.

07. There’s one last important step, which is to turn on the survey.

You can display the survey on the Thank you and order status page, or on other pages through the In-store widget. Alternatively, you can send the survey link or QR code via other channels. Just toggle on the distribution method on the right side.

The status will change to “Live” when turned on.

Conditional logic settings

Conditional Logic allows you to dynamically adjust survey questions based on customer responses. Instead of having everyone answer the same set of questions, your survey can adapt to customer needs, providing an optimized and personalized experience for your target audience.

The following section will explain how to set up Conditional Logic.

01. Create a new multi-question survey project

Create a new project and select Multi-question Survey(or 5-second test).

02. Select a template or create one from scratch

You can choose a template or start from scratch. This time, let’s use Marketing Attribution as an example.

03. Set up the content of questions

Based on the first question, set up the follow-up questions.

For example, if the questions are:

How did you hear about us?

  • Instagram

  • Facebook

  • Google

  • TikTok

  • Word of mouth

  • Online community

  • Other

Do you have any other comments or feedback to share?

  • Open-ended answer

You can create follow-up questions for each answer.

For instance, if the customer selects Google, you can ask:

"What keywords did you search for?"

Or, if the customer selects Online Community, you can follow up with:

"Which community was it?"

04. Set up the conditional logic

Click on logic settings at the bottom left of each question card.

Open the logic settings modal. In the default state, any answer will lead to the next question. The available "Go to" options include:

  • Any question that comes after the current one

  • A specific URL (redirecting the user).

  • Ending the survey.

You can add new rules to customize the flow by clicking the Add rule button.

In the rules, you can specify which answer leads to which question.

  • Click on "When answer is" and select the answer you want to configure.

  • Click on "Then go to" and choose the question you want it to lead to.

You can also add conditions, allowing multiple options within a question to lead to a specific follow-up question.

Remember to set up the remaining options as well!

If the settings are correct, click Apply Logic.

Remember to also set up the logic for other questions. After a follow-up question, decide whether the survey should end or lead to another question.

Tip: After setting up question logic, avoid changing the order, as it may disrupt the logic settings.

05. Try the flow of each option on the preview page

Before publishing the survey, review it to ensure that each option leads to the correct question. If you want to check it in a real environment, please refer to "."

Setting up incentives email with Klaviyo

Setting up the Shopify Flow integration

We will start by creating an automation triggered by the completion of a Gojiberry survey, and connecting it to a Track an Event Klaviyo action. Follow these steps to do so:

  1. Open Shopify Flow, and create a workflow.

  1. Select Gojiberry > Survey submitted as the trigger.

  2. Connect the Klaviyo > Track an Event action to your trigger.

  3. Klaviyo has various text input fields. Fill them out as instructed below.

  1. Click Turn on workflow > Turn on to save and activate Shopify Flow workflow.

Setting up the Klaviyo flow automation

After setting up your Shopify Flow workflow, you will then need to set up the email to be sent Klaviyo as well. Follow these steps to do so:

  1. Log in to Klaviyo, and then create a new flow by navigate to Flows > View All Ideas > Create From Scratch.

  2. In your Klaviyo flow, find the event you created in Shopify Flow in Step 4. The Event Name you set in that step will show up underneath Your metrics > Shopify.

  3. After you set up your trigger, there will be a list of actions on the left. Drag the Email action to underneath your trigger.

  4. Click on the email block and setup your email settings as you wish. For this tutorial, we will use a blank email template.

  5. In the email template, copy in the personalization variable {{ event.gojiberry_incentive|default:'' }}, where the gojiberry_incentive portion matches the variable name you set in the Event Properties in Shopify Flow in Step 4.

  1. When your email is ready, click Save and navigate back to the Flow page. Click Review and turn on to finish setting up your Gojiberry to Klaviyo integration.

Klaviyo Public API Key

Open your Klaviyo account, and follow the instructions here to obtain your public API key, and copy/paste it in.

Event Name

Enter any name you wish that is easy to identify. This will show up later when setting up the automated flow inside Klaviyo.

Customer Email address

Input {{customer.email}}

Customer First Name

※ not required

Custom Last Name

※ not required

Customer Properties

※ not required

Event Properties

  • If you are using Gojiberry’s Discount code type incentive, input {"gojiberry_incentive":"{{discountCode}}"}

  • If you are using Gojiberry’s Points type incentive, input {"gojiberry_incentive":"{{points}}"}

How to test my survey

Advertisement

Find out how effective your messaging in advertisements is.

Example question: Can you list three things you remember from this ad?

Landing page

Discover how your landing page is perceived by yoru customers.

Example question: What was your initial impression of this page? What did you like/dislike?

New products and features

Determine how your customers feel about potential products/features.

Example question: What was your initial impression of this new product/feature? What did you like/dislike?

Branding

Gather insights about what impression your new branding gives.

Example question: Can you list three things you remember about this branding?

🖥️Setting up incentives email with Klaviyo

Launching a multi-question survey

Now that you've set up your survey platform, it’s time to create your first multi-question survey!

01. From Gojiberry’s home page, click on “Create new research project.”

02. Select “Multi-Question Survey” to begin designing your survey.

03. You may start with one of our common templates for a jumpstart, or you may start from scratch.

Gojiberry provides 9 different templates ofr you to get a jumpstart in survey design:

Or you could start from a blank survey.

Here are the different question types:

Checkboxes allow users to select multiple options from a set. This type of input is useful when you want to gather data on all applicable choices for a respondent, as there's no limit to how many options can be checked. It's ideal for questions where more than one answer can be correct or applicable.

Radio buttons are used when only one selection is allowed from a set of options. Once a radio button is selected, any previously selected button in the same group is automatically deselected. This is useful for questions requiring a single, definitive choice, ensuring clarity in response.

Text input fields allow respondents to provide written answers in their own words. This type of input is essential for questions that require a personalized response or when you are looking for detailed feedback that predefined options might not capture. Text inputs can be used to gather qualitative data, capture unique preferences, or understand specific user experiences. This format offers the flexibility for respondents to express themselves more comprehensively, making it perfect for open-ended questions such as "Please describe your experience using our product" or "What improvements would you suggest?" These inputs are valuable for acquiring insights that are not constrained by the limitations of multiple choice or fixed responses.

In our paid plan, you can add images to each option, allowing customers to quickly understand the differences between them.

If you are on the free plan, simply click the unlock button below to instantly access this feature.

You can easily modify, delete, or reorder questions by hovering over the options.

You may change the order of the questions, duplicate a question, or delete questions with the buttons at the bottom of each question card. You could also make a question required.

04. Set incentives

There are several options:

  • Coupon: You may set a set amount coupon that could only be used once and has no time limitation. If you want more customization on the coupon code, you may copy in a discount code from a custom discount you prepared in the Shopify discounts tool. Make sure the discount code matches exactly with the discount you custom created.

  • Points: Use the Shopify Flow app to connect to your favorite point app.

  • No incentives

We recommend coupons or points to increase the response rate as multi question surveys take a little bit more effort for your customers to complete. A good rule of thumb for how much to give your customers is $1/min.

Gojibery automatically sends emails with the incentive codes to your customers. You may change the language of the email. Here's a list of language we support:

You may preview the email:

Uncheck "Sned discount code in an email to my customers" if you don't wish to send the email, or if you wish to use your own email services like Klaviyo. Checkout this article about the advanced settings:

05. Preview and Edit UI copy (optional)

Click on Customize UI text on the right top corner and go to the customization page. All texts on all screens of the survey are customizable to your preference.

When you hover on the UI text, editable parts will be highlighted. You may customize them into any wording you'd like:

Interact with the survey preview to ensure everything is set up correctly. Once satisfied, click “Create survey” to finalize it. Congratulations, you’ve successfully created your multi-question survey!

07. Congratulations, you’ve successfully created your multi-question survey!

On the upper left corner of the project page, you may edit your survey name. Give your survey a descriptive name so you and your team can distinguish it from the others.

08. There’s one last important step, which is to turn on the survey.

You can display the survey on the Thank you and order status page, or on other pages through the In-store widget. Alternatively, you can send the survey link or QR code via other channels. Just toggle on the distribution method on the right side.

The status will change to “Live” when turned on.

🖥️Setting up incentives email with Klaviyo

Marketing attribution

Find out which marketing channels are most effective.

Example question: How did you hear about us?

Brand identity

Understand how your customers perceive your company and brand.

Example question: When you think of our store, which of these words comes to mind?

New product discovery

Find out what your customers want to see next in your store.

Example question: What other products would you like to see in our online store?

Purchase motivation

Understand what factors influence your customers to purchase.

Example question: What factors most influence your buying decision?

Product satisfaction

Find out how your customers feel about a product.

Example question: How satisfied are you with the quality of your product?

Site usability

Identify obstacles that could hinder customers from placing an order.

Example question: Did you encounter any problems when using our website?

User satisfaction

Understand how your customers feel about your site.

Example question: How would you rate your overall experience with us?

Demographic research

Find out more about who your customers are.

Example question: What is your age?

Target audience

Find out for whom your customers are buying.

Example question: Who are you shopping for?

Creating quiz

Now that you’ve set up your app, let’s create a product quiz to give personalized product recommendations to your customers while collecting relevant customer data for you.

1. From side menu, click on Product Quiz

2. You may start with one of our templates for a jumpstart, or you may start from scratch.

Starting from a template allows you to quickly create the quiz you want. The templates come with pre-set designs, saving you the effort of working on the visual presentation, along with basic question drafts. Try selecting an industry type close to yours to find the template that best suits your needs.

3. Set the quiz content

In this step, you can define the content to be displayed on each page of the quiz.

  • Introduction page

The introduction page will be the first thing your customers see. You can place an engaging photo here and adjust its placement, such as setting it as a background, or positioning it at the top, left, or right. You can also tailor the wording to align with your brand.

  • Question page

You can configure basic settings for your questions, such as making a question required or choosing between radio buttons and checkboxes.

Checkboxes allow users to select multiple options from a set. Radio buttons are used when only one selection is permitted from a set of options.

You may easily modify each option, such as deleting, duplicating, reordering, or adding images to each option to help customers better understand the differences.

You may also find the Add page option at the bottom of the left-hand panel. Click the Question page to add new questions.

Tip: When creating questions and options, think ahead about the products you plan to recommend to customers. Ensure the options correspond to specific products.

  • Recommended product page

The recommended product page is what your customers will see after completing the quiz. This page will display their personalized recommendations. Apart from personalized recommendations which can be edited on the next page, you can customize the message you want to communicate to your customers.

You may also include an eye-catching image and adjust its placement, such as setting it as a background or positioning it at the top, left, or right.

4. Set product recommendations

In this step, you can set the products you want to recommend. You have two ways to configure recommendations: using collections or selecting individual products.

Tip: If your store already has collections set up, we recommend using this method. It allows you to provide customers with a range of products all at once, saving you the time of configuring each product individually.

Click Add Collections on the screen to see a list of your product collections.

Select the collection you want to recommend

These product collections are managed in your Shopify account. You may create or edit them by opening the Products > Collections tab in your Shopify admin. The collection’s title, description, and image will automatically be displayed on your quiz when recommended.

Click Add Option under the matching option section to add the options corresponding to the collection. You can select multiple options before clicking Apply options to apply them to your collection.

Once the setup is complete, you can preview the results by clicking Preview Results. In the next window, try filling out the quiz from a customer's perspective. Based on your responses, the corresponding collection will appear on the right-hand side.

You may also set priorities when the number of options matching a collection is the same. For example, you can prioritize the collection with the most products or the most recently updated collection. You may also configure a fallback collection to recommend when the customer’s selected options don’t match any collection.

If you're satisfied with your settings, click Save in the top-right corner, then Next to proceed to the styling settings.

Click Add products on the screen to add your recommended products.

Select the products you want to recommend

You can click the Add Option button to link recommendation logic for individual products. Alternatively, you can select multiple products using the checkboxes on the left and then click Bulk Assign Options in the top-right corner to connect options to many products in one go.

Select the options you want to match. You can select multiple options before clicking Apply options to apply them to your product.

Once the setup is complete, you can preview the results by clicking Preview Results.

In the next window, try filling out the quiz from a customer's perspective. Based on your responses, the corresponding products will appear on the right-hand side.

You may also set how many recommended products to display to your customers. For example, you could automatically recommend the top three products that match the most options.

You may also set priorities when the number of options matching a product is the same. For example, you can prioritize the product with higher price or the newest product.

You may also configure a fallback product to recommend when the customer’s selected options don’t match any product.

If you're satisfied with your settings, click Save in the top-right corner, then Next to proceed to the styling settings.

Reminder: If any options in your questions are not linked to a collection, or if any collection lacks matching options, a notification window will appear here to prompt you to review your settings. You can choose to address the issue or leave it as is. However, if you leave options unlinked, some customers might not receive product recommendations. In that case, you can also edit a Retry prompt message to let customers know they can retake the quiz.

5. Set the styling

In this step, you can customize the design of your quiz. Adjust colors, fonts, and more to make the quiz align seamlessly with your brand.

Font You can edit the font style to your preference. Click the Change button on the text you want to modify, then select your desired font from the list. Alternatively, you can use your store’s default font. We will detect the font you’re already using for consistency.

You may also set the text size, such as for headings, body text, and buttons, to ensure they are appropriately scaled and visually appealing.

Color

You can also customize colors, including the background color, button background color, button border color, and font color, among others.

If you're satisfied with these settings, click Save in the top-right corner, then click Preview Quiz to move on to the next step.

6. Preview your quiz

In this step, you can preview the appearance of your quiz and test it by completing it to see the recommended product results. If you're satisfied, click the Publish button in the top-right corner.

Congratulations! You've completed editing your quiz! The final step is to place the app block into your store. Once that’s done, your customers will be able to use the quiz!